who we are

Do Good Events was founded in 2000 as Organic Events to fill a need for high quality event production for non-profit organizations. Do Good Events has produced, launched, managed, or directed over 150 events, from 15 guests at intimate dinners to 3500 people at formal awards programs. 

Do Good Events works exclusively with non-profits, foundations, and social innovators. We are headquartered in the Bay Area, with clients based in San Francisco, Oakland, and Silicon Valley. We have produced events in New Orleans, New York, Berlin, Los Angeles Washington D.C. and everywhere in between.

Do Good Events produces high-impact events for the
organizations and people changing the world.


At Do Good Events, we are not event planners who happen to care about social issues. We are advocates and activists who happen to be really good at planning events. Like you, we all believe in a healthy and just society. Let's work together to make it a reality.

Here we are. Feel free to say hello.


do gooders 


Marika Holmgren
Founder and CEO

© Reny Photography 2014

© Reny Photography 2014


When Marika was a little girl, she planned tea parties in her room, for which she would handwrite invitations that she slipped under her parents’ and brother’s doors.  She required RSVPs for these events.  At the same time, she was highly motivated by social change, and as a teenager, built a shanty in her high school courtyard with two schoolmates to protest Apartheid.   Imagine her delight when she found a way to combine two passions: saving the world and planning exceptional parties. When she’s not producing events, she can be found hurtling down a hill – purposefully – on her mountain bike, trying desperately - though not always successfully - to stay out of the ER.  Marika also works on chemical policy reform.  Because chemicals suck and are bad for all of us.  Her dog Jake oversees most of her work, and is very pleased that DOG is in the name of her company.



Stephanie Alston
Lead Event Producer


Stephanie is a sixth-generation Texan who grew up organizing her neighborhood into science clubs, bike clubs, creek clean-up crews and canvassers for Jerry's Kids and Sally Struthers. With her Texas-sized bleeding heart & determination, Stephanie moved to the Bay Area to be with kindred spirits where she spent over 10 years working on environmental campaigns. After a 4-year stint running a successful international campaign to help protect forests in West Africa, Stephanie found the secret to happiness is in throwing a great party for a good cause. Stephanie has now been part of our team for over 10 years and specializes in motivating high-profile businesses, entertainment, and VIPs to partner with our clients. A favorite moment was working with Archbishop Desmond Tutu who said about Stephanie, "this woman does not rest! Her smile energizes us all."



Jen Milley
Lead Event Producer


At eight years old, Jen’s aspirations for the White House were printed in the local paper after she attended her first political rally for Michael Dukakis. As she grew up, her commitment to politics did not waver, but turned to the direction of major gifts fundraising and event planning instead of seeking the highest office in the land. With a development background in women’s rights, climate change, civil liberties, public education, and social services, she has found her calling working for a multitude of progressive non-profit organizations. She brings a vast understanding of the needs of organizations of all sizes to raise the resources to promote their important work. And knows you can throw a great party while doing it! When she’s not running around in heels, she can be found reading a good book with her cats, volunteering, or exploring Oakland with her husband and friends.


Kate Taffel
Lead Event Producer

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Kate was raised in Sonoma County, lived abroad for several years and has been back living in San Francisco since 2003. She has always been a creative woman starting in childhood as a dancer through University studying Cinematography and in her career as an event producer. Kate got started in the hotel industry in 2000 as a front desk agent; she loved getting to interact with a wide range of guests and having a different set of “clients” each day. In 2005 Kate moved into a catering management role in a luxury hotel, working with a wide range of clients from brides to non-profit directors. After working several years as an in-house event producer for a political lobbying group, Kate found her passion in event planning was in the non-profit world. Creating the right environment for people to get together, collaborate, achieve results and support important causes is what motivates Kate in her life and work!

Erika Helstrom
Lead Event Producer

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Erika originally hails from Colorado Springs and has found herself drawn to the Bay Area. She has a natural talent for organization and developing systems that allow people and projects to come together with ease and grace.  Getting her start at a non-profit food drive in 2003, Erika has now organized more than 100 events for nonprofits, fairs and festivals. When not working on events, Erika spends her time finding any and all opportunities to dance, watching sunrises, rock climbing, she is a huge fan of improv and stand up shows, and walking along the amazing beaches the Bay Area has to offer.


Melanie Newell

Lead Event Producer


For as long as she can remember Melanie has been the planner among her friends and family. Never one to crave the spotlight for herself, she is happiest when hosting, planning, and coordinating from behind the scenes.  Melanie truly loves the energy of events work and takes pride in being able to see both the big picture and all the small details that make up a successful event. After 10 glorious years on the west coast, Melanie recently returned home to New York City where she is producing a series of centennial event for a 100-year old institution.  When she’s not dreaming up tablescapes, negotiating with vendors, and managing guest lists, Melanie can be found exploring her Brooklyn neighborhood with her husband and daughter Colette, picnicking in Prospect Park, and spoiling her adorable niece. 


Linda Hunter
Operations Director

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Linda has thirty years of experience working to protect the environment. She began her environmental career at Greenpeace where she managed the finances of the West Coast office. She has served as Executive Director of the Farallones Marine Sanctuary Association and most recently as Executive Director of The Watershed Project, where she led the efforts to develop the first and only native oyster reef to be built entirely by community volunteers. Linda grew up on the ocean and has always been an oyster aficionado. She thinks of our native oysters as the working class stiffs with a huge role to play to make our Bay cleaner and more resilient to rising tides caused by climate change.


The DGE Event Team

Tessa D'Arcangelew  Production Assistant

Tessa D'Arcangelew
Production Assistant

Brooks Kirkwood Production Assistant

Brooks Kirkwood
Production Assistant

Koryn Pachla  Production Assistant

Koryn Pachla
Production Assistant

Dawn van Hasselt  Production Assistant

Dawn van Hasselt
Production Assistant

Ryan Hazelton  Production Assistant

Ryan Hazelton
Production Assistant

Giselle Ribeiro  Production Assistant

Giselle Ribeiro
Production Assistant

Darlene Cooper  Production Assistant

Darlene Cooper
Production Assistant

Becca Bloom  Production Assistant

Becca Bloom
Production Assistant

Molly Portillo  Production Assistant

Molly Portillo
Production Assistant